Traveler Writer Photographer

AT&T World orange beanie cap in Chinese New Year parade

I often hear newcomers express their surprise that the Chinese New Year Parade in San Francisco should be so popular. I almost want to shake them, screaming, “Well, it’s the largest Asian heritage celebration in North America and one of the largest outside of Asia!”

Legal reasons prohibit me from doing thusly.

When I lived here as a kid, I had the opportunity to be in the CNY Parade. I wasn’t able to capture that opportunity, and since then I’ve only seen the parade once. Thanks to AT&T and their promotion for the HTC One X+ smartphone, and bloggers Suki and Donna, I was able to fulfill my childhood dream.

Throughout the parade, the AT&T team used the HTC One X+ to livestream video of the crowd directly onto an LED screen along their float, creating much commotion. It was a clever idea, as was the inclusion of cute little kids on the float itself.

If you’re planning on attending the annual Chinese New Year Parade in downtown San Francisco, dress warm and prepare for crowds. Walking may be a better plan than taking Muni, which faces redirection and delays for many of the lines. Watching from hilly streets like California Street is a good option because they’re at the center of the parade, offer ample lights and provide a slope so you can see even from the back.

The current route takes the parade down Market Street, turning down Post to pass Union Square, turning then on Powell and onto Sutter, and finally finishing down Kearny after it turns the corner on Columbus, ending near the Transamerica Pyramid.

Photos and video taken from the 2013 Chinese New Year Parade in San Francisco (with a regular camera since I couldn’t score an HTC One X+; boo-hoo, and hence no disclaimer needed for this post):

Boy and Chinese lion heads before Chinese New Year parade in San Francisco

Kids dressed as firecrackers on Market Street before the Chinese New Year parade

Chinese lion heads along Market Street before the Chinese New Year parade

Thunder Valley Casino Chinese New Year parade float in San Francisco

Chinese couple float for Chinese New Year parade with Ferry Building in background

AT&T Chinese New Year parade float in San Francisco

Cathay Pacific Chinese New Year parade float in San Francisco

Bank of America Chinese New Year parade float in San Francisco

Dragon on Market Street before the Chinese New Year parade

Chinese lion heads and kids eating before the Chinese New Year parade

Old Navy balloons on Market Street during sunset before the Chinese New Year parade

AT&T God of Fortune on Chinese New Year float

Fan girls smiling in Chinese New Year parade in San Francisco

Chinese New Year dragon in San Francisco

Boy on AT&T float in Chinese New Year parade

San Francisco Lesbian/Gay Freedom Band logo

AT&T Happy Chinese New Year wish from float with an HTC One X+

Walking in the Chinese New Year parade in San Francisco

Walking in the Chinese New Year parade in San Francisco

AT&T presents Valley Christian Marching Band & Color Guard

Smart viewers from Sutter Stockton Garage over Jos A. Bank during Chinese New Year parade

California Street viewers respond to HTC One X+ livestream on AT&T float

Down California Street during Chinese New Year parade

Chinatown Hilton hotel during Chinese New Year parade

AT&T Chinese New Year float with HTC One X+ livestream

Columbus Tower during Chinese New Year parade

Fireworks in Chinatown during Chinese New Year

Hearts in San Francisco in Union Square - Chinese New Year

  • http://www.donnasaur.us/ Stealthypoo

    Love your pics! :) glad your childhood dream was fulfilled!

    • http://keane.li/ keane

      It wasn’t high on my childhood dreams list, but me too ;)

  • http://superduperfantastic.com/ suki

    Hahaha, it was the HTC One X+ <<< ;-) Wish I could've been there, but your photos and @stealthypoo:disqus 's tweets made me feel like I was there.

    • http://keane.li/ keane

      You got to skip the COLD!

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