On April 10, Gogobot will be hosting their first-ever Travel Salon in San Francisco! If you’ve ever wanted to learn how to become a travel writer, while receiving tips from established authors and networking with other travelers, this is the event for you. It’ll be held at Monarch, a beautiful new lounge in SoMa.

Note: I’m currently working with this awesome company, so I may be slightly biased in determining the event’s expected awesomeness. Additionally, I will be there myself, so I can assure you the event will be awesome.

Here’s the info: read more »

Standing in front of the magnificent fountain, surprisingly free of massive crowds that day, I chose a coin of lesser value (I’m Chinese) and tossed it over my right shoulder into the water. Apparently I had done it with the wrong hand, as a nearby traveler began to instruct me on the proper method in which one conjures the magic of the monument. Perhaps by luck, I found a stray coin on the floor, and I tossed it into the water in a manner suitable with the legend’s requirements. read more »

I recently deleted my old Blogspot site, though it’s not a big deal since I imported all the posts to this one. In looking at my very first post, I remembered how I started blogging during my pre-Performer Magazine days to show that I could be a music writer. Obviously, that turned out well.

If you’ve been following my noise for the past month or so, you’ll know that I’ve been making the move into the realm of travel writing. I feel like I’m beginning the above process again. Not surprisingly, it made me really happy yesterday when my first article for the travel network Gogobot was featured on their blog: “Seven Great Spots for Affordable Glasses of Wine in San Francisco.” It was the result of intense um… research… for a much needed cause. I also became the SF Italian Culture Examiner recently, so I’ll be covering local cultural events as well.

Additionally, I’m a contestant in a G Adventures contest to travel and cover a part of the world. Please do me a huge favor by voting for me! It only takes a second and you won’t have to register or sign up for anything. You can even vote again the following day ;) This would be a dream for me, so I thank you in advance.

If you hear of any opportunities or freelance projects related to travel writing, please let me know!

✈

Jolie O’Dell | Download this issue of Performer Magazine

Technology reporter Jolie O’Dell established herself as an industry expert with her work in publications like Mashable and ReadWriteWeb. She currently writes for VentureBeat and serves as a panel moderator for the SF MusicTech Summit, an annual conference bringing together technologists and music enthusiasts in San Francisco. In this interview, she shares her thoughts on how independent musicians can best leverage technology.

What are some of your favorite apps/services for musicians?

I like tools like Moontoast Impulse, which helps you embed and sell your album on Facebook. I like tools like StageIt, which allows musicians to create webcam concerts so they can promote them to fans and make a little money on the side. Then there are monitoring tools that are really great like Next BigSound. It’s an amazing and really simple interface for bands to understand what effect they have on the Internet. I don’t know if you’ve checked out the other social media analytics tools, but they’re so big and complicated. Next Big Sound is the closest you’re going to get to a simple, color-coded, push-this-button-find-out-where-you’re-most-popular thing for bands to use.

How can bands create brand awareness online?
read more »

Earbits | Link to article in Performer Magazine

Earbits.com, a new online radio site, formed a collaboration with the San Francisco Chronicle this Wednesday to provide a curated, location-specific music discovery destination. CEO Joey Flores described in an interview how the idea for Earbits came about and how the site can benefit independent musicians.

What is Earbits?

Earbits is an online radio platform designed to be more of a marketing tool for the music industry. Instead of ads, we’re working to turn airtime for artists into sales of their new releases and merchandise. As an example: Later this week we’re launching a partnership with Relapse Records, promoting a new album by one of their artists. Users will be entered into a sweepstakes by joining the band’s mailing list, which will probably include tickets to shows and a meet-and-greet with the band. Anyone who hears one of their songs will be presented with the sweepstakes opportunity. This is a campaign that we would run as opposed to an advertising campaign for a regular sponsor. Right now, we’re working with about 170 labels, we have 2000 bands on board, we have over half a dozen Grammy winners, and we have festival headliners and platinum artists. We’re trying to create a marketing platform that really helps artists and labels get music out there to listeners and consumers with the eye on the music industry as our core clientele.

How did the idea for Earbits come about?

My background is in performance-based marketing and localized ad network marketing — paid search, media buying and things like that. When it was time to market our album and our shows, we spent about $20,000 trying all kinds of things from Sonicbids to all of these other services. We were taking out ads on television and were doing everything we could to try and promote our album and our shows. It was really ineffective. So my buddy says, “Well, how can we translate what you do during the day — ad networks, performance-based marketing — to the music industry. The problem is that people have to hear it. The reason why performance marketing doesn’t work on the Internet — why Facebook ads don’t really work — is because a visual ad can’t convey the quality of music unless you already know that band. You’re not going to click on it, and half of the time you do, you find the bands are not that great. Our concept is to create a curated place where consumers will actually want to go to discover music and find out who’s playing near them.
read more »