Fashion. Travel. Fancy underpants. These were just some of the themes present at Trendy Lime’s JETLAG 26, held last Wednesday at the Clift Hotel in San Francisco. The hotel’s lounge, The Redwood Room, was sealed off for this chic charity event, benefitting the Academy of Friends, an organization that raises funds for care services and educational programs for those at risk of HIV/AIDS.
A diverse crowd of San Franciscans bore witness to a fashion show that went from elegant to playfully provocative (“How does that guy walk so well in heels?!” — See photos below). A date auction followed, all to raise money for the aforementioned charity. Over $2,000 was raised that night, making the event a great success. For more info, check out “JETLAG: 7 Points to Awesomeness,” a post on the event by the group’s founder, Liana Burtsava.
And what’s a San Francisco party without a fun photobooth? Scroll through some of the photos of pretty faces in attendance that night.
See below for descriptions on the vendors and players in house that night. All photos posted were taken by Damien Miller of Sapient Studios.
The SUDAR collection offers mod, sleek and chic clothing and accessories for both men and women. Focused on experimental, ambitious, future-leaning clothing and jewelry, the label is inspired by a mixture of rich and luxurious cultural references.
SUDAR’s work has been featured in People, Harper’s Bazaar, Advocate, SOMA, Gentry Magazine, Chicago Now and the SF Chronicle, and on television stations such as BRAVO, NBC, FOX and KRON 4. He has designed for James Franco, Art Smith, the 49ers, the NY Jets, Daniel Bedingfield, Delon, Bill Dorfman and many others. Early last year, SUDAR won a Jean Paul Gaultier contest.
The winner of 2012 “Designer of the Year” in the San Francisco Fashion Awards, SOLZ is dedicated to creating functional shoes and accessories for active lifestyles. Famous for their innovative foldable shoes, solar-powered backpacks and mirror watches, SOLZ offered an exclusive sneak-preview unveiling of their newest SOLZwatch, “SHINE.”
ZOZI inspires people to live active lifestyles by connecting them local experiences, getaways and the gear they need to Get Out There™. On ZOZI, you can discover and book unforgettable experiences that are around the corner or around the world and find the Gear you need for your next adventure. It is ranked as one of the “Top 50 Places to Work in America” two years in a row by Outside Magazine, and is listed as one of the “100 Most Brilliant Companies” by Entrepreneur Magazine.
Sonas has been creating innovative jeans for the past two and a half years in the heart of San Francisco. Their signature jean, designed and manufactured in California, is a unique patchwork couture jean made from over 50 individual pieces. These unique details have an amazing slimming effect on the body, drawing the eyes to the vertical patchwork and away from thighs. Sonas donates 10% of net profits to animal welfare.
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